Privacy Policy.

• Contact details you give us when booking a discovery call or emailing us — typically your name, email address, and anything you choose to share about your business.
• Assessment responses you enter in the Alt Business Model Assessment. Answers are stored in your browser's local storage on your own device; they are not transmitted to or stored on our servers unless you choose to share them with us.
• Usage data such as pages visited and approximate device/browser information, collected automatically by our hosting provider.

• To respond to your enquiries and run the discovery call you booked.
• To prepare the diagnostic summary we send after a call.
• To maintain, secure, and improve this website.
• To send occasional follow-ups related to your enquiry. We do not sell or rent your information to anyone.

This site is hosted on Cloudflare, which may process technical request data (IP address, browser, timestamps) to serve and protect the site. Fonts and icon assets are loaded from public CDNs. Scheduling for discovery calls may be handled through a third-party calendar service, which processes the contact details you provide at booking.

We keep enquiry and booking information only as long as needed to handle your request and any follow-on engagement, then delete or anonymise it. Assessment answers kept in your browser can be cleared at any time via your browser's site-data settings. We apply reasonable technical and organisational measures to protect the information we hold.

You may ask us to access, correct, or delete personal information we hold about you, or withdraw consent to follow-up communication, at any time by emailing hello@altbusiness.co.

We may update this policy as the site or our services evolve. The “last updated” date above reflects the current version; material changes will be noted on this page.